ABOUT THE ROLE

Our client, a UAE-based consumer electronics and mobile accessories brand, is opening its Syria operations: a flagship showroom in Al Sha'laan, a country office in Kafr Sousa, and a warehouse in the Adra Free Zone. They are hiring a Digital Marketing Manager to launch and grow the brand in Syria across digital channels. You will lead a team of designers and social media executives, run performance campaigns that drive showroom footfall and e-commerce sales, and localise a regional brand for the Syrian consumer.

KEY RESPONSIBILITIES

• Build the Syria marketing plan: launch campaign, always-on performance marketing, seasonal promotions, and the content calendar.
• Lead and develop the in-house team: five graphic designers, two motion designers, and two social media executives.
• Plan and run paid campaigns across Meta, Google, TikTok, and local platforms, owning budget, targeting, and ROAS.
• Grow e-commerce revenue with the E-commerce Administrator: traffic, conversion, promotions, and retargeting on the Zid store.
• Localise brand messaging, offers, and creative for the Syrian market in Arabic, keeping to regional brand guidelines.
• Own analytics and tracking, and report campaign performance, lead volume, and cost metrics weekly and monthly to the CEO.
• Coordinate with sales and the showroom so campaigns land with stock and in-store promotions.

REQUIRED QUALIFICATIONS

• 5+ years in digital marketing for consumer brands in the Syrian market, including 2+ years leading a marketing team.
• Hands-on paid media experience: building, launching, optimising, and reporting campaigns, not only briefing agencies.
• Proven results in performance marketing and e-commerce growth, measured in leads, sales, CPL, or ROAS.
• Strong understanding of the Syrian digital landscape: platforms, payment and delivery constraints, and consumer behaviour.
• Native-level Arabic copy judgement and professional English for reporting to a regional head office.
• Confident with analytics and tracking tools (Meta and Google suites, GA4 or equivalent).

PREFERRED QUALIFICATIONS

• Experience marketing mobile, electronics, or accessories brands.
• Familiarity with Zid or a comparable e-commerce platform.
• Brand launch or market-entry campaign experience.
• Content strategy, influencer marketing, and CRM or email experience.

WHAT WE OFFER

• Competitive salary, to be discussed based on experience.
• A ground-floor role in a new market entry, with the chance to shape the team and the operation from day one.
• Backing of an established regional brand with a full product range and marketing support.
• Full ownership of the marketing function in Syria, with a nine-person creative and social team.

HOW TO APPLY

Submit your application through careers.jeserhr.com. Shortlisted candidates will be contacted for an initial screening interview. Applications are treated in strict confidence and reviewed on a rolling basis, so early applications are preferred.